Fitts, Roberts, Kolkhorst & Co. is a Houston-based certified public accounting firm serving entrepreneurs, businesses, and individuals for more than 60 years. With offices in Houston (5718 Westheimer Rd) and The Woodlands (2202 Timberloch Pl #112), the firm provides accounting, tax, attest, advisory, and planning services.
With a legacy of trust and a client base spanning global enterprises to local business owners, FRKPC's digital presence should reflect the same level of professionalism, expertise, and approachability that defines the firm in person.
2 Social Media Strategy
Primary Platform: LinkedIn — where business owners, entrepreneurs, and decision-makers engage. Secondary Platforms: Facebook, X (Twitter)
Post format: Each post includes text + a simple branded graphic.
Content Pillars — applied across your tier's monthly volume:
1. Tax Tips & DeadlinesSeasonal calendar of important dates, deductions, planning strategies
2. Business Advisory InsightsGrowth strategy, entity selection, financial planning for business owners
3. Houston Business CommunityLocal economic trends, Houston-specific tax considerations
4. Team & CultureStaff spotlights, office life, community involvement — humanize the firm
5. Client Success (Anonymized)Real results and outcomes from FRKPC's advisory approach, shared without identifying clients
6. Industry CommentaryExpert take on tax law changes, IRS updates, accounting trends
Content Calendar Rhythm
Cadence
Series
Weekly
Tax Tip Tuesday — timely, actionable tax insight
Bi-weekly
Team Spotlight — introduce a team member
Monthly
Houston Business Spotlight — local business highlight
Seasonal
Tax Season Prep Series — countdown to key deadlines
3 Website Management
FRKPC's website serves as the digital front door. With features like tax calculators, a content library, newsletters, and forms, ongoing management ensures everything stays current and secure.
Content Updates — Blog posts, team bios, service pages, tax season landing pages
5 Working Together — Scope & What We Need From You
Tax content approval — FRKPC reviews and approves all tax-related posts before publishing. We send drafts for sign-off; if a post isn't approved by its scheduled date, we hold it rather than publish unreviewed tax advice.
What FRKPC provides — Team photos and bios for Team Spotlights, anonymized case facts for Client Success stories, and social + website admin access for onboarding. Domin8 drafts from what FRKPC supplies — we never invent client results.
Ad spend (Premium) — Ad management covers strategy and management only. Ad spend is paid separately and directly by FRKPC.
"Unlimited" web updates (Premium) — Unlimited content updates to existing pages. Excludes redesign, rebuild, or new site builds.
Comments & DMs — Replying to comments and DMs is not included. Domin8 flags comments/DMs needing attention; FRKPC replies.
Starter copy — If FRKPC doesn't provide copy by the agreed deadline, Domin8 drafts from the content pillars so posts stay on schedule.
Cancellation — Month-to-month, cancel with 30 days' notice.
Getting started — First posts go live within 7 business days of receiving social + website access and the inputs above.
6 Why Domin8 Online
Local Houston agencyWe know the market and the business community.
Accounting niche expertiseWe understand professional services firms.
Legacy-first approachYour 60-year reputation is respected and elevated.
No lock-in contractsMonth-to-month with 30 days' notice — we earn our keep every month.
Ready to Elevate FRKPC's Digital Presence?
Contact Domin8 Online to customize this strategy for your team.